<?xml version="1.0" encoding="UTF-8" ?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss" >
<channel >
<title >Cluetrain Manifesto</title>
<description >Het 'sociale web' werd eind jaren negentig al voorspeld door Levine, Locke, Searls en Weinberger met het boek Cluetrain Manifesto: The end of business as usual . Het boek bestaat uit 95 stellingen en een aantal essays waarmee de auteurs de lezer wil laten zien dat onze manier van communiceren door internet is veranderd. Deze veranderingen hebben, zo voorspelden zij,  een enorme impact hebben op het bedrijfsleven. Zo zouden bedrijven de traditionele top-down benadering verlaten en in gesprek moeten gaan met de consument. Bijvoorbeeld door mee te doen in discussiegroepen op internet. Bedrijven zouden een groot deel van de budgetten die worden uitgegeven aan marketing, pr en reclame verschuiven van top-down naar bottom-up strategieën. Waarbij het gesprek met deze consument een centrale rol moet spelen. De auteurs waren hun tijd ver vooruit. Nu, een kleine tien jaar later lijken hun voorspellingen bewaarheid te worden.</description>
<link >http://www.dik.nl/c/1411</link>
<id >http://www.dik.nl/c/1411</id>
<image >
<url >http://www.dik.nl/img/channels/000001337w604h151.png</url>
<title >Cluetrain Manifesto</title>
<link >http://www.dik.nl/c/1411</link>
</image>
<item >
<title >DAVID WEINBERGER, AUTHOR</title>
<description >&lt;a href=&quot;http://www.dik.nl/channel/player/1411/17199&quot;&gt;&lt;img src=&quot;http://a.images.blip.tv/Owenmack-DAVIDWEINBERGERAUTHOR909-810.jpg&quot; align=&quot;right&quot; border=&quot;0&quot; width=&quot;110&quot; /&gt;&lt;/a&gt;

David Weinberger on conversation, marketing and the inherent conflict between the two. 

</description>
<link >http://www.dik.nl/channel/player/1411/17199</link>
<guid >http://www.dik.nl/channel/player/1411/17199</guid>
<author >owenmack@www.blip.tv</author>
<enclosure url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/skin:clean/matrix:N/selected_item:17199" width="600" height="400" medium="video" type="text/html" ></enclosure>
<pubDate ></pubDate>
<media:title >DAVID WEINBERGER, AUTHOR</media:title>
<media:description >

David Weinberger on conversation, marketing and the inherent conflict between the two. 

</media:description>
<media:keywords >womma,cobrandit,weinberger,cluetrain,manifesto</media:keywords>
<media:thumbnail url="http://a.images.blip.tv/Owenmack-DAVIDWEINBERGERAUTHOR909-810.jpg" ></media:thumbnail>
<media:embed url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/selected_item:17199/skin:clean/matrix:N" width="600" height="400" ></media:embed>
<id >http://www.dik.nl/channel/player/1411/17199</id>
</item>
<item >
<title >How LEGO Caught the Cluetrain</title>
<description >&lt;a href=&quot;http://www.dik.nl/channel/player/1411/17200&quot;&gt;&lt;img src=&quot;http://a.images.blip.tv/Tshelton-HowLEGOCaughtTheCluetrain605-404-141.jpg&quot; align=&quot;right&quot; border=&quot;0&quot; width=&quot;110&quot; /&gt;&lt;/a&gt;

Jake McKee, ex-LEGO employee and now founder of social media consultancy Ant's Eye View, talks about his work in developing community for LEGO at The Conversation Group's NYC event &quot;There's a New Conversation&quot; February 13th, 2008

</description>
<link >http://www.dik.nl/channel/player/1411/17200</link>
<guid >http://www.dik.nl/channel/player/1411/17200</guid>
<author >tshelton@www.blip.tv</author>
<enclosure url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/skin:clean/matrix:N/selected_item:17200" width="600" height="400" medium="video" type="text/html" ></enclosure>
<pubDate ></pubDate>
<media:title >How LEGO Caught the Cluetrain</media:title>
<media:description >

Jake McKee, ex-LEGO employee and now founder of social media consultancy Ant's Eye View, talks about his work in developing community for LEGO at The Conversation Group's NYC event &quot;There's a New Conversation&quot; February 13th, 2008

</media:description>
<media:keywords >social,media,cluetrain,lego</media:keywords>
<media:thumbnail url="http://a.images.blip.tv/Tshelton-HowLEGOCaughtTheCluetrain605-404-141.jpg" ></media:thumbnail>
<media:embed url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/selected_item:17200/skin:clean/matrix:N" width="600" height="400" ></media:embed>
<id >http://www.dik.nl/channel/player/1411/17200</id>
</item>
<item >
<title >Everything is Miscellaneous - Talking to David Weinberger</title>
<description >&lt;a href=&quot;http://www.dik.nl/channel/player/1411/17201&quot;&gt;&lt;img src=&quot;http://i.ytimg.com/vi/t5z1O5v4hQM/1.jpg&quot; align=&quot;right&quot; border=&quot;0&quot; width=&quot;110&quot; /&gt;&lt;/a&gt;Why real innovation happens at the messy intersection of ideas.

Philosopher and book author David Weinberger - he is partly responsible for the Cluetrain Manifesto - has published &quot;Everything is Miscellaneous&quot;, a book on the power of the digital disorder where he argues that the established ways of ordering, explaining and categorizing things as know from the physical world, is breaking down. Instead we are witnessing the rise of the digital disorder that gives multiple choices to tag, to search and to find information. We talked to him about information overload, meta-data, the energy of disorder, user-generated knowledge and why he thinks that the printed book might disappear soon.

More at: 

www.infonomia.tv</description>
<link >http://www.dik.nl/channel/player/1411/17201</link>
<guid >http://www.dik.nl/channel/player/1411/17201</guid>
<author >Infonomia@www.youtube.com</author>
<enclosure url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/skin:clean/matrix:N/selected_item:17201" width="600" height="400" medium="video" type="text/html" ></enclosure>
<pubDate ></pubDate>
<media:title >Everything is Miscellaneous - Talking to David Weinberger</media:title>
<media:description >Why real innovation happens at the messy intersection of ideas.

Philosopher and book author David Weinberger - he is partly responsible for the Cluetrain Manifesto - has published &quot;Everything is Miscellaneous&quot;, a book on the power of the digital disorder where he argues that the established ways of ordering, explaining and categorizing things as know from the physical world, is breaking down. Instead we are witnessing the rise of the digital disorder that gives multiple choices to tag, to search and to find information. We talked to him about information overload, meta-data, the energy of disorder, user-generated knowledge and why he thinks that the printed book might disappear soon.

More at: 

www.infonomia.tv</media:description>
<media:keywords >book,cluetrain,david,digital,disorder,infonomia,innovation,manifesto,metadata,miscellaneous,weinberger</media:keywords>
<media:thumbnail url="http://i.ytimg.com/vi/t5z1O5v4hQM/1.jpg" ></media:thumbnail>
<media:embed url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/selected_item:17201/skin:clean/matrix:N" width="600" height="400" ></media:embed>
<id >http://www.dik.nl/channel/player/1411/17201</id>
</item>
<item >
<title >Cluetrain Manifesto vs. Cult of the Amateur</title>
<description >&lt;a href=&quot;http://www.dik.nl/channel/player/1411/17202&quot;&gt;&lt;img src=&quot;http://i.ytimg.com/vi/gxMczrDb1X8/1.jpg&quot; align=&quot;right&quot; border=&quot;0&quot; width=&quot;110&quot; /&gt;&lt;/a&gt;Because old media is not going to go away, and eventually the social media trend will level off, creating a need to integrate outreach across both forms. Somewhere between Cluetrain and Keen lies the end result.</description>
<link >http://www.dik.nl/channel/player/1411/17202</link>
<guid >http://www.dik.nl/channel/player/1411/17202</guid>
<author >geoffliving@www.youtube.com</author>
<enclosure url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/skin:clean/matrix:N/selected_item:17202" width="600" height="400" medium="video" type="text/html" ></enclosure>
<pubDate ></pubDate>
<media:title >Cluetrain Manifesto vs. Cult of the Amateur</media:title>
<media:description >Because old media is not going to go away, and eventually the social media trend will level off, creating a need to integrate outreach across both forms. Somewhere between Cluetrain and Keen lies the end result.</media:description>
<media:keywords >Amateur,Andrew,Brogan,Chris,Cluetrain,Cult,Doc,Doug,Geoff,Haslam,Keen,Livingston,Manifesto,of,Searls,the</media:keywords>
<media:thumbnail url="http://i.ytimg.com/vi/gxMczrDb1X8/1.jpg" ></media:thumbnail>
<media:embed url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/selected_item:17202/skin:clean/matrix:N" width="600" height="400" ></media:embed>
<id >http://www.dik.nl/channel/player/1411/17202</id>
</item>
<item >
<title >DAVID WEINBERGER ON TWITTER</title>
<description >&lt;a href=&quot;http://www.dik.nl/channel/player/1411/17203&quot;&gt;&lt;img src=&quot;http://a.images.blip.tv/Wommavideo-DAVIDWEINBERGERONTWITTER775-599.jpg&quot; align=&quot;right&quot; border=&quot;0&quot; width=&quot;110&quot; /&gt;&lt;/a&gt;

David Weinberger on current it-app Twitter.

</description>
<link >http://www.dik.nl/channel/player/1411/17203</link>
<guid >http://www.dik.nl/channel/player/1411/17203</guid>
<author >wommavideo@www.blip.tv</author>
<enclosure url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/skin:clean/matrix:N/selected_item:17203" width="600" height="400" medium="video" type="text/html" ></enclosure>
<pubDate ></pubDate>
<media:title >DAVID WEINBERGER ON TWITTER</media:title>
<media:description >

David Weinberger on current it-app Twitter.

</media:description>
<media:keywords >womma,cobrandit,weinberger,cluetrain,manifesto,wombat</media:keywords>
<media:thumbnail url="http://a.images.blip.tv/Wommavideo-DAVIDWEINBERGERONTWITTER775-599.jpg" ></media:thumbnail>
<media:embed url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/selected_item:17203/skin:clean/matrix:N" width="600" height="400" ></media:embed>
<id >http://www.dik.nl/channel/player/1411/17203</id>
</item>
<item >
<title >JP on Cluetrain + 10</title>
<description >&lt;a href=&quot;http://www.dik.nl/channel/player/1411/17204&quot;&gt;&lt;img src=&quot;http://a.images.blip.tv/2gether08-JPOnCluetrain10204.jpg&quot; align=&quot;right&quot; border=&quot;0&quot; width=&quot;110&quot; /&gt;&lt;/a&gt;

Ten years after the seminal Cluetrain Manifesto set out a vision of how the Internet would transform relationships and communications without and within organisations, JP Rangaswami, Managing Director of BT Data, considered its impact and prescience and looked forward to the next ten years. Euan Semple, pioneer writer, speaker, and thinker on the power of social computing for business, introduces.JP blogs as Confused of Calcutta.

</description>
<link >http://www.dik.nl/channel/player/1411/17204</link>
<guid >http://www.dik.nl/channel/player/1411/17204</guid>
<author >2gether08@www.blip.tv</author>
<enclosure url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/skin:clean/matrix:N/selected_item:17204" width="600" height="400" medium="video" type="text/html" ></enclosure>
<pubDate ></pubDate>
<media:title >JP on Cluetrain + 10</media:title>
<media:description >

Ten years after the seminal Cluetrain Manifesto set out a vision of how the Internet would transform relationships and communications without and within organisations, JP Rangaswami, Managing Director of BT Data, considered its impact and prescience and looked forward to the next ten years. Euan Semple, pioneer writer, speaker, and thinker on the power of social computing for business, introduces.JP blogs as Confused of Calcutta.

</media:description>
<media:keywords >2gether08</media:keywords>
<media:thumbnail url="http://a.images.blip.tv/2gether08-JPOnCluetrain10204.jpg" ></media:thumbnail>
<media:embed url="http://www.dik.nl/widget/embed/solo/1411/7353/width:425/selected_item:17204/skin:clean/matrix:N" width="600" height="400" ></media:embed>
<id >http://www.dik.nl/channel/player/1411/17204</id>
</item>
</channel>
</rss>
