Professor and author CK Prahalad explores how GE took a local innovation, designed to help those in the poorest and most remote villages in India and China, and turned it into a global, game-changing product. In his book, The Fortune at the Bottom of the Pyramid, he argues that this is no anomaly, but rather the future of innovation. ... FastCompanyLive BOP CK Prahalad ECG Ethonomics GE Innovation Technology

Professor CK Prahalad visited the Maastricht School of Management to give several speeches on how to help developing countries by investing in the bottom of the pyramid. This is one of his sessions of that day titled 'Beyond competing for the future

Professor CK Prahalad visited the Maastricht School of Management to give several speeches on how to help developing countries by investing in the bottom of the pyramid. This is one of his sessions of that day titled 'Beyond competing for the future

Professor CK Prahalad visited the Maastricht School of Management to give several speeches on how to help developing countries by investing in the bottom of the pyramid. This is one of his titled "Strategy Opportunities at the Bottom of the Pyramid"

Professor CK Prahalad visited the Maastricht School of Management to give several speeches on how to help developing countries by investing in the bottom of the pyramid. This is one of his titled "Strategy Opportunities at the Bottom of the Pyramid"

Professor CK Prahalad visited the Maastricht School of Management to give several speeches on how to help developing countries by investing in the bottom of the pyramid. This is one of his titled "Strategy Opportunities at the Bottom of the Pyramid"

Professor CK Prahalad visited the Maastricht School of Management to give several speeches on how to help developing countries by investing in the bottom of the pyramid. This is one of his titled "Strategy Opportunities at the Bottom of the Pyramid"

Prahalad, the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School, specializes in corporate strategy. He has authored many award-winning articles as well as books. Distributed by Tubemogul.

CK Prahalad talking about competitive advantage and core competencies of the firm