David Weinberger on conversation, marketing and the inherent conflict between the two.

Jake McKee, ex-LEGO employee and now founder of social media consultancy Ant's Eye View, talks about his work in developing community for LEGO at The Conversation Group's NYC event "There's a New Conversation" February 13th, 2008

Why real innovation happens at the messy intersection of ideas. Philosopher and book author David Weinberger - he is partly responsible for the Cluetrain Manifesto - has published "Everything is Miscellaneous", a book on the power of the digital disorder where he argues that the established ways of ordering, explaining and categorizing things as know from the physical world, is breaking down. Instead we are witnessing the rise of the digital disorder that gives multiple choices to tag, to search and to find information. We talked to him about information overload, meta-data, the energy of disorder, user-generated knowledge and why he thinks that the printed book might disappear soon. More at: www.infonomia.tv

Because old media is not going to go away, and eventually the social media trend will level off, creating a need to integrate outreach across both forms. Somewhere between Cluetrain and Keen lies the end result.

David Weinberger on current it-app Twitter.

Ten years after the seminal Cluetrain Manifesto set out a vision of how the Internet would transform relationships and communications without and within organisations, JP Rangaswami, Managing Director of BT Data, considered its impact and prescience and looked forward to the next ten years. Euan Semple, pioneer writer, speaker, and thinker on the power of social computing for business, introduces.JP blogs as Confused of Calcutta.